About Us

The Evolution of SelfconfidenceXIV

I was just 13 years old when I first started designing my own clothes. At 17, I began my three-year apprenticeship, a chapter that shaped me more than I could have ever imagined. Through those years, I never stopped creating—I poured my soul into designing collections, drafting concepts for fashion shows and photoshoots, and carefully building the culture of my label. I even ventured beyond fashion, writing down bold business ideas for the future.

Those years weren’t always easy. At times, I felt like my apprenticeship was holding me back from chasing my dream. But in hindsight, it taught me how to grow stronger, how to push harder, and most importantly, how to KEEP CHASING MY DREAM NO MATTER WHAT. I realized countless projects during that time, each one proving to me that my vision was unstoppable.

My clothes have always been 100%—no compromises. SelfconfidenceXIV represents exclusive quality and limited availability. I always wanted to be the person wearing clothes that nobody else had. I didn’t care about brand names or labels; I cared about the look, the uniqueness, the statement a piece could make. If I liked something, I made it mine.

Even when something was out of my price range, I saved every cent from my monthly salary because I knew it would be worth it. Owning something rare, something no one else on the street would be wearing, was priceless. That’s what inspired me to create a designer brand that would be bold, exclusive, and yet still accessible to everyone. The name SelfconfidenceXIV reflects exactly that: when you are confident in yourself, when you know where you’re going and what you want, NOBODY CAN STOP YOU BUT YOURSELF.

I had opportunities to produce my collections in foreign countries, but I made a different choice: I wanted to stand for Swiss quality and bring a true Swiss product to the market.

I’m endlessly grateful to every person who supports me—not because of hype or trends, but because they genuinely appreciate the products I create.